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Prestige skincare remains the fastest-growing category based on units sold.
August 6, 2024
By: Melissa Meisel
In the first half of 2024, the US prestige beauty market grew by 8% to $15.3 billion, while sales at mass merchants held flat, according to Circana. “An accelerated bifurcation is emerging in the beauty industry highlighted by the continued strong growth in prestige in relation to the mass market,” said Larissa Jensen, global beauty industry advisor at Circana. “Within prestige, drivers of growth point to a similar pattern, indicative of a consumer who is seeking elevated value. Optimizing th...
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